Marc H. Meyer, PhD: Marc is an innovation expert, as well as co-founder of several software companies, He is known as an authority on platform design and has applied this thinking to industry leaders in consumer products, industrial products, medical devices, and financial services. As an academic, he is the author of widely used books in innovation. He is also a chaired professor and department head at Northeastern University, and a director of a university-wide entrepreneurship center. His doctorate is from the Sloan School at MIT and his undergrad degree from Harvard.
John Helferich: John is the former SVP of R&D for Mars, Inc., the world’s largest chocolate, pet food, and chewing gum manufacturer. He is an expert in platforming for products and production processes, and has implemented global platform development organizations and communication processes. John is now working towards his PhD in food safety at MIT and is an Executive Professor at Northeastern University.
Fred Crane, PhD. Fred is an expert in customer research, competitor analysis, and product/service positioning. Fred has worked with dozens of companies to build successful branding and go-to-market programs. As an academic, Fred is the author of 8 textbooks on marketing and entrepreneurship. He is also the founder of two market research firms who clients included leader consumer products and financial services companies. His Ph.D. from the University of Bradford (UK), his DBA and MPA from Dalhousie University (Canada) and his BA, from Acadia University (Canada). Fred is an Executive Professor at Northeastern University
John Helferich: John is the former SVP of R&D for Mars, Inc., the world’s largest chocolate, pet food, and chewing gum manufacturer. He is an expert in platforming for products and production processes, and has implemented global platform development organizations and communication processes. John is now working towards his PhD in food safety at MIT and is an Executive Professor at Northeastern University.
Fred Crane, PhD. Fred is an expert in customer research, competitor analysis, and product/service positioning. Fred has worked with dozens of companies to build successful branding and go-to-market programs. As an academic, Fred is the author of 8 textbooks on marketing and entrepreneurship. He is also the founder of two market research firms who clients included leader consumer products and financial services companies. His Ph.D. from the University of Bradford (UK), his DBA and MPA from Dalhousie University (Canada) and his BA, from Acadia University (Canada). Fred is an Executive Professor at Northeastern University